"Empowering Businesses with Strategic & Commercial Storytelling"
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Welcome! I'm Raghav Sharma, a seasoned Marketing Professional with a Sharp Strategic Mindset.
While a resume provides a glimpse into my profile, I intend to offer a comprehensive understanding of who I am and how I think as a professional. Let me present you with a detailed sketch of my skills, showcasing a holistic view of my capabilities.
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With over 15 years of experience, I have had the privilege of collaborating with global and category-dominant brands, including L'Oreal, Garnier, Maybelline, NYX Professional Make-Up, Lancome, Diesel, Nestle, Armani, Ferrero & Rocher. My passion lies in FMCG, Retail, Advertising, and E-Commerce, where I thrive in delivering impactful results.
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My expertise lies in transforming complex ideas into actionable strategies, harnessing the power of simplicity to drive change and achieve business objectives.
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My Superpowers:
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Scaling businesses across multiple Channels & Regions
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Mastering win-win negotiations with retailers
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Enhancing the performance of Retailer, Distributors & Trade Partners
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Developing high-performing marketing teams & turning them into selling machines
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Currently, I am pursuing my long-cherished dream of obtaining a Doctorate in Business from Golden Gates University, San Francisco, with a concentration in Marketing & Strategy. I am eagerly seeking a suitable role in your organization to leverage my expertise and contribute to its success.
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If you require further details, I have a more comprehensive resume available
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Was fortunate enough to have worked with
The Differentiator
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A Marketer with Strong Commercial Sensibilities
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Someone who enjoys selling
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Meeting rooms from Market Expert
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Simplifier
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Happily Unmarried
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Doctor of Business Administration ( Marketing & Strategy ), GGU, San Francisco
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Specialization in Digital Business, Columbia School of Business
#MARKETINGTHATMATTERS
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Profile in Key Numbers
Developed a Robust Group Marketing Calendar with 15-18 major launches annually across 3 verticals, 11 retailers, 4 E-Tailors, 8 distributors, and 3 categories
Strategically Listed, Commercially Negotiated, and Launched Numerous Brands in collaboration with key retailers, delivering an average annual market share gain of 3.75 percentage points.
Spearheaded Expansion into Sustainable Retail Distribution, propelling our presence into 1200+ retail stores throughout the Middle East, driving annual sales exceeding $120 million.
Leveraged the Power of our Brand Portfolio, skillfully negotiating a noteworthy 18% reduction in trade investments year-over-year in collaboration with key retailers.
Pioneered a Groundbreaking Category Management Strategy, jointly developed with key retailers, employing a comprehensive 30 metrics-based approach, valorizing category value by 12% and a remarkable 6% increase in market share.
Drove Profitability through Supplier Pricing Negotiations, elevating gross profits by 3% and achieving a notable 9% reduction in cost of goods compared to the previous year.
My Strategy Mantras
I am not going to try or convince you that I am the strategic marketing NINJA out there Or preach the best marketing tactics, but I intend to share what I have learned In real life
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1) Keep it simple
2) Start with the final goal in mind
3) Be obsessed with your consumer
4) Test, optimize & then scale
5) Learn Stakeholder Management
6) Acquire a Sales Mindset
7) Lastly "Anticipate, Anticipate, Anticipate "
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Plan in Advance, Effective Marketing is 10% thinking and 90% operational excellence, Right from planning a digital acceleration project to reaching out to an influencer or ensuring the product is sitting on shelves with the right planogram, Marketing is an extensively operational process and advance planning is the key to the success of the strategy
